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The lifecycle from vision to measurement, one layer at a time — the spine of the study group curriculum.
Working the product-market fit pyramid from the bottom up: target customer, underserved needs, value proposition, MVP, and the loop that tests them. Adapted from Dan Olsen's The Lean Product Playbook.
Ten stages from first principles to measurement: discovery, definition, strategy, interface craft, working with engineering, and what to do once it is live. Curriculum structure follows the Product Design roadmap on roadmap.sh.
A short bootcamp on customer conversations: how to ask questions people cannot lie to you about, and what to do with the answers. Adapted from Rob Fitzpatrick's The Mom Test.